Larry Frazin, Partner, is a veteran of the music industry. He owned and operated one of the largest record promotion and marketing firms in the United States, Platinum Music and managed such musical superstars as No Doubt and Paula Abdul. Later, he assumed the presidency of 143 Records, conceived by acclaimed mega-producer David Foster. Frazin and Foster guided the label successes of Josh Groban and international superstars, The Corrs to an astonishing 30 million records sold. They sold the label to the Warner Music Group in 2002. Frazin went on to establish the first mobile agency for artists, providing image and voice content for aggregators and wireless carriers. He sold this business in 2005.

After many achievements in the music world, Frazin found his next mission in the eco space. His determination to contribute to the planet’s health and the emerging green culture found its voice in organic clothing. He discovered a void in the market: Most organic clothing was either bohemian-inspired or designed without considering fashion trends. His objective was to use his entertainment relationships to bring trendsetting style to the world of green apparel. Frazin, along with his partner, Sydney Holland whom he met in 2007, conceptualized a cool, organic tee shirt line at an affordable price-point for the mass market; thus LIV GRN was born. Frazin is especially gratified that he can give back to the environment while conquering a new industry.

Putting her stamp on the fashion world, however, wasn’t enough for Holland. She wants to inspire the fashion-conscious consumer to become eco-conscious as well. In early 2007, she launched Zooey Green, a line of stunning designer graphic tees made of 100% organic cotton. In a bold statement of her enlightened motives, she partnered the brand with Healthy Child Healthy World.

Today, Holland is applying her fashion expertise and impeccable taste to “defining style and grace as green.” She and Larry agree that the flaw in today’s green apparel mentality is its exclusive focus on natural raw materials without regard for fashion appeal. Holland is approaching LIV GRN with a more encompassing philosophy, realizing that people like herself want to look good while helping the environment.

Dedicated to the cause and an avid fan of the line, Maria Menounos has joined the LIV GRN team.

In addition to The Today Show, Access Hollywood, and Nightly News for NBC, she is the host of Hollywood Green on Planet Green. She is resolute about making a contribution to the green space.

“After working on Hollywood Green, I began to learn much more about the environment and the little changes all of us can make in our day-to-day lives that will make a difference. I started looking for organic clothing, not just for my show but for myself and found very few appealing options. When I met the folks at LIV GRN I immediately gravitated to their vision and passion for a hip and cool eco-line that is made of 100% organic material and that also makes donations to Global Green. I am thrilled to be a part of a great brand and a great cause.” ~Maria Menounos