LIV GRN is a statement, both in its ecological approach and in the literal message imprinted on every piece in the line. It is a simple, unadorned call to action, a voice contributing to a growing and insistent movement. The LIV GRN ladybug logo, integral to every design, is a reminder of how fragile our ecosystem is and how much it needs our care. LIV GRN apparel is designed for everyone. Its brand philosophy is transparent: Smart, simple, savvy, affordable, ethical. Its goal is to inspire, motivate, teach and inform.